GRID
Scot Snowboarding
Encourage existing snowboard enthusiasts to make use of the Scottish snowboarding resorts, while also inspiring novices to take up the sport in Scotland.
The solution is to bring Scotland’s five resorts together under a new umbrella brand, Scot. As well as a new identity, the outcome includes an annual guide to showcase the best of the Scottish resorts and two custom designed promotional snowboards.
Self initiated project.
